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Reputation Management : Reviews Ranking 

Consumers are using more sites that ever so it’s important you work out what sites your target market is searching on and focus on building out a solid reputation on each one. Reputation management is the process of monitoring and influencing the reputation of a company, brand, or individual. It involves identifying, tracking, and mitigating negative content and feedback, and promoting positive content and feedback

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Positive Review Benefits
  1. Ranking: With an abundance of positive online reviews, it increases the likelihood of your business ranking higher in local searches on search engines such as Google. This increased visibility can lead to more potential customers discovering your business when they search for related services in your area.
     

  2. Increased Visibility: Reputation management can help to increase the visibility of your company or brand online, making it more likely for potential customers to find you when searching for related services.
     

  3. Improved Credibility: By managing your reputation, you can ensure that your company or brand is seen in a positive light, which can help to build trust and credibility with potential customers.
     

  4. Increased Sales: A positive reputation can lead to increased sales as potential customers are more likely to choose a company or brand that has a good reputation.
     

  5. Better Crisis Management: By having a reputation management plan in place, you can better handle any major issues that may arise that could damage the reputation of your company or brand.
     

  6. Competitive Advantage: By effectively managing your reputation, you can gain a competitive advantage over other companies or brands in your industry.

Buyers Review Journey

  1. Discovery: Having more positive online reviews, you have a better chance of ranking higher in local searches on Google and other sites. This means new potential customers are more likely to find your business when they’re searching.
     

  2. Evaluation: Potential customers may research your business on various platforms such as Google, Yelp or industry-specific directories. As they evaluate your listing and ratings, they are also likely evaluating your competitors. In most cases, they will reach out to the business that has the strongest reputation. The advantage of online reviews is multifaceted: they not only boost your ranking, but they also generate more traffic and inquiries compared to your competitors.
     

  3. Trust: Ultimately, a significant amount of trust can be built through online reviews. A business with a strong online reputation can establish trust with potential customers before even having any direct interaction with them. As a result, not only will your business have a higher ranking and more traffic, but your customers will also be more likely to make a purchase and become repeat buyers due to your positive online reviews.

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Reputation Manager

Reputation management software allows you to proactively gather reviews and monitor your online reputation. The software encourages customers to leave reviews on important platforms, helping to improve your online reputation.

The software includes a feature of intelligence, starting with a Net Promoter Score (NPS) survey which is a measure of customer satisfaction rating their experience on a scale of 1 to 10. If the customer has had a positive experience, the software prompts them to leave a review on a platform of your choice, such as Google.

Once you have collected customer feedback, you will be able to identify areas of improvement to enhance the customer experience and improve your business. The software also alerts you of any unhappy customers, enabling you to reach out to them and resolve any issues to salvage the relationship.

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