Customer Retargeting
Keeping your customers engaged is essential to your success. That's why we're excited to share our proven strategies for retaining your customers and increasing your revenue.
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Rehashing old contacts and missed opportunities can increase your bottom line. You can be losing out on 80% repeat business by not staying in front of all your past contacts, leads, and customers.
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If businesses fail to stay in touch with past clients and contacts, they are missing out on the opportunity to:
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Increase customer lifetime value
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Benefit from positive word-of-mouth marketing
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Upsell or cross-sell products or services
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Gather valuable feedback to improve their business
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Reinforce brand loyalty and reputation
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Gain a competitive advantage by building strong customer relationships.
Customer Retargeting Benefits
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It's 5-25 times more expensive to acquire a new customer than it is to retain an existing one. (Harvard Business Review)
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Increasing customer retention rates by 5% can increase profits by 25-95%. (Bain & Company)
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The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5-20%. (Marketing Metrics)
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On average, repeat customers spend 33% more than new customers. (Adobe)
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A 5% increase in customer retention can lead to a 25% increase in profit. (Bain & Company)
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Existing customers are 50% more likely to try new products and spend 31% more than new customers. (Invesp)
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80% of future profits will come from just 20% of your existing customers. (Gartner)
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The cost of acquiring a new customer is estimated to be 5-7 times higher than the cost of retaining an existing one. (Entrepreneur)
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A 2% increase in customer retention has the same effect as decreasing costs by 10%. (Leading on the Edge of Chaos, Emmett C. Murphy and Mark A. Murphy)
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86% of consumers are willing to pay more for a better customer experience. (SuperOffice)
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If businesses fail to stay in touch with past clients and contacts, they are missing out on the
Customer Retargeting
Services
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AI Content Creation:
AI-powered content creation can help businesses create personalized and engaging content at scale. By using machine learning algorithms to analyze data and user behavior, businesses can create content that resonates with their audience and encourages them to engage with the brand. This type of content can be particularly effective for customer retention because it shows that the business understands its customers and is willing to invest in their experience.
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Email Personalization Marketing:
Email personalization marketing allows businesses to create targeted and relevant messages that resonate with their audience. By using data on customer behavior, interests, and preferences, businesses can create personalized email campaigns that encourage customers to engage with their brand. This type of marketing is particularly effective for customer retention because it allows businesses to stay in touch with their customers and provide them with valuable content and offers.
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Automated Email with RSS Feeds:
Automated email campaigns with RSS feeds allow businesses to deliver relevant and interesting content to their subscribers without the need for manual intervention. By curating and scheduling content from RSS feeds, businesses can ensure that their subscribers receive fresh and engaging content on a regular basis. This type of marketing is particularly effective for customer retention because it keeps customers engaged with the brand and provides them with valuable content that they are interested in.
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Retargeting on the Web, Google, and Social Media:
Retargeting on the web, Google, and social media allows businesses to show targeted ads to people who have already interacted with their brand in some way. By showing relevant ads to people who have shown interest in their brand, businesses can encourage them to come back and engage with the brand again. This type of marketing is particularly effective for re-engaging old clients and contacts because it reminds them of the brand and encourages them to take action.
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SMS Messaging:
SMS messaging allows businesses to send targeted and personalized messages directly to their customers' phones. By using data on customer behavior and preferences, businesses can create SMS campaigns that resonate with their audience and encourage them to engage with the brand. This type of marketing is particularly effective for customer retention because it allows businesses to stay in touch with their customers in a way that is personal and convenient.
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Customer Tracking:
Customer tracking allows businesses to monitor and analyze customer behavior, interests, and preferences. By using data on customer behavior, businesses can create targeted and relevant campaigns that resonate with their audience and encourage them to engage with the brand. This type of marketing is particularly effective for customer retention because it allows businesses to understand their customers better and provide them with personalized experiences that keep them engaged with the brand.
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Audiences:
Audiences allow businesses to segment their target audience based on behavior, interests, and preferences. By creating targeted campaigns for different audiences, businesses can deliver personalized content and offers that resonate with their audience and encourage them to engage with the brand. This type of marketing is particularly effective for customer retention because it allows businesses to deliver relevant content and offers to different segments of their audience and keep them engaged with the brand.
Results
Results matter! Just ask for more proof of our services!
Customer retention is key to the long-term success of your business. By using email marketing, Facebook audiences, and Web retargeting, you can keep your customers engaged, encourage repeat purchases, and increase your revenue. If you need help implementing these strategies or want to learn more, don't hesitate to contact us using the chat form below.
